Our Story: 13 Years Experience Marketing for MSPs Across North America
Aureatix is a boutique MSP marketing agency based in New Brunswick, Canada. We work with a small number of managed service providers across North America - and that's deliberate.
This isn't a scaled agency with account managers passing your file between departments. When you hire Aureatix, you work directly with me - the founder, the strategist, and the person actually doing the work. I've spent 13 years building marketing programs specifically for MSPs. I don't take on clients in industries I haven't earned the right to work in, and I don't subcontract your account out once onboarding is done.
My background in this industry isn't accidental.
My stepfather ran an MSP marketing firm, and before that, he built and sold an MSP of his own, growing it to roughly $5.5 million in revenue in less than 7 years. His marketing firm did great work because he understood exactly what MSP owners were up against. He had run the business himself. He knew what a sales cycle looked like, what buyers were skeptical about, and where most marketing fell flat.
I came up through that world and I spent my first decade in the industry working for his firm.
That level of specialization matters in this industry. MSP buyers are skeptical, technically literate, and slow to trust. They've seen every guaranteed-leads pitch, most have been burned by agencies that treated their business as interchangeable with any other B2B company, and they know when they're being sold to. Marketing that works for a retail brand or a SaaS company doesn't translate here.
What We Actually Do
Aureatix handles the marketing activities that generate inbound demand: the kind where a prospect finds your business because they were looking for what you offer, reads your site, and reaches out. That means SEO-driven content, local search optimization, paid social media campaigns, cold outreach, and wherever else the work needs to go to reach the buyers in your specific market.
We don't have packages or plan levels.
Why? Because your market's competitive landscape determines what it actually takes to generate leads, and no two markets are the same. We scope each engagement based on what the work realistically requires, not based on a tier structure built to simplify our sales process.
About Our Team
Aureatix is small by choice. Scaling an agency means adding layers - account managers, coordinators, junior writers - and at some point, the founder with all of their expertise is no longer touching your account. That's the standard model, and it works well for some MSPs. Aureatix is built around a different premise: one person who knows your market, knows your business, and is accountable every month for whether the work is producing results.
But we do have a small team of experts and we selectively bring in expertise when needed.
Aureatix, although founder-led, is comprised of a small team of experts. I’ve worked with each member of our team for over a decade in some capacity. I trust them and value what they do. But here's what matters: All strategy and everything that directly affects your lead generation is handled by me. No exceptions.
We have fantastic connections in the SEO realm who assist with more time-consuming tasks - like building backlinks that are actually relevant to your MSP, or handling the technical aspects of on-page SEO. But when we say "connections," we don't mean freelancers overseas. We mean experts who run their own successful organizations. The kind who cost more than most agencies care to spend on outsourcing.
See If We're the Right Fit
We take on a small number of clients at a time, so fit matters. Our clients are typically MSP owners who have tried marketing before, have a clear sense of what hasn't worked, and are looking for someone with genuine industry depth, not a generalist agency that will spend the first three months learning what managed services actually means.
If that sounds like where you are, let's talk.
